The online world and IT world as we know is ever changing. Software or strategies that we used 5 years ago might not be applicable in today’s world.
Hence it important to be kept up-to-date with the latest updates and resources in order for your online business to grow and prosper.
Below are 5 online marketing trend that you should really pay attention to if you want to create a long term successful business.
1. Content Marketing
Yes, content is king. Content marketing has been on the internet marketing trend list since 2012. Content marketing is a marketing method using content such as blogs, images, videos, eBooks and webinars to attract and engage highly targeted potential customers.
2. Social Media
Social media was big in 2013. It continues to be under the spotlight this year. The value of social media is to help you connect with your customers and reach out to larger audiences beyond your wildest dream. However, it doesn’t mean that you can always achieve this goal for free. According to Facebook, “the best way to get your stuff seen if you’re a business is to pay for it.” Facebook, Twitter and LinkedIn all have their paid promotion program. Google+ will soon follow the suit. So it is better to consider social media advertising as you plan for your social media marketing in 2014.
3. Go Mobile
The latest mobile growth statistics shows that 91% of all people on earth have a mobile phone. Fifty percent of mobile phone users use their mobile phones as primary Internet source. As of June 2013, Nielsen reported that 61% of mobile phone users use smart phones in the US. The increase is more than 10% from 2012.
4. Be Visual
Beautiful images are “eye candy.” The increasing popularity of image sharing sites such as Pinterest, Tumblr, Instagram proves it again and again the power and viral potential of image-based content. Jayson DeMers counted this as one of the top online marketing trends in 2014. He said,
“Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.”
When you write a blog post, use one or two well-selected pictures to make your content more engaging.
5. Video Marketing
Since 2012, more and more online marketers have been using videos to market their products, generate free traffic and build their email list.
Anita Loomba listed it as one of her top digital marketing trends in 2014. She believes that video has the ability to convey a message that is ten times more powerful than text content.
“… great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.”